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We love Hawai'i. We believe in mālama da 'aina, mālama honua. We believe in shaking the shaka, being happy, and practicing Livin' Aloha to change our world for the better.
Livin' Aloha stands for the stewardship of our island planet, and the the stewardship of Hawai'i ecosystems.
For every product sold, we plant a native tree in Hawai'i in partnership with The University of Hawai'i.
Our goal is to plant 1 million new trees & corals throughout Hawai'i by 2030 and empower the next generation of Hawai'i heroes.
Livin' Aloha began as a song written by Maui-based singer-songwriter Brink Brio, who founded the brand as a way to give back to Hawai'i and put the song lyrics into action.
every product you buy plants a tree
Wear the brand that
Stands for Hawai'i stewardship
Stands for Hawai'i stewardship