Heroes, not Followers

Livin’ Aloha is a brand for Hawaii’s sustainability heroes. We’re here to grow leaders, not followings. We’re here to help put 1 Million trees in the ground throughout Hawaii by 2030.  Our insignia stands for practicing aloha, and it represents the good vibes shaka shakin’ culture that makes Hawai’i so unique.

Every product at Livin’ Aloha plants a tree in Hawai’i. 

Livin’ Aloha is partnered with Dr. Camilo Mora’s native tree-planting lab at the University of Hawai’i so that every single product purchased from the Livin’ Aloha Shop provides the cost of a seedling to be planted by volunteers throughout Hawai’i. Over 10,000 trees have already been planted by the effort, and with your help, we will plant over 1 Million trees by 2030.

Livin’ Aloha is a mission-driven lifestyle brand that empowers, inspires, and serves Hawaii’s heroes by spreading the authentic aloha spirit. Livin’ Aloha is restoring Hawai’i ecosystems one tree and coral at a time. 

More than a Hawai’i Souvenier 

Too many Hawai’i souvenirs don’t leave a positive impact on Hawai’i itself, they are extractive instead of additive. 

Livin’ Aloha provides souvenirs that are true to the aloha spirit and dedicated to Hawai’i conservation and restoration efforts. Every product we sell plants a tree in Hawai’i as an effort to reforest Hawai’i. In the future we will be planting corals also, and expand our restoration efforts to include Hawai’i coral reef restoration. 

Meaning of Aloha

Aloha is such a beautiful word, and like many concepts which are beautiful, it’s also complex. Aloha is a spiritual word from the wisdom teachings of ancient Hawaiian culture. 

The word has evolved in its usage over time, but it’s spiritual power has remained.  Among ancient Hawaiians Aloha meant “God within us.” It was meant as a guideline for living, a common ideal.  Aloha is a philosophy of kindness, compassion, peace, and love. Aloha is about sharing joyful and loving energy with others in the present moment. 

In ancient times until today, Livin’ Aloha has been about sharing the “God within us” spirit with others, with a heart of gratitude and a joyful zest for life. It’s a celebration of our blessed existence, our common kinship, our higher potentials. 

Livin’ Aloha is an attitude, a way of life -- The Way of Aloha. It was taught to children of the past as one of the primary teachings, and went as follows:

Aloha is being a part of all, and all being a part of me. When there is pain - it is my pain. When there is joy - it is also mine. I respect all that is as part of the Creator and part of me. I will not willfully harm anyone or anything. When food is needed I will take only my need and explain why it is being taken. The earth, the sky, the sea are mine to care for, to cherish and to protect. This is Hawaiian - this is Aloha!

When we look at the root of the word that make up Aloha, we see it’s intention. Alo means sharing, oha means joyous affection, and ha means life energy or breath. Aloha means sharing in the joyous breath of life. 

To some kahunas another usage of Aloha was to describe how we consciously manifest life joyously in the present. 

Today, Livin’ Aloha is how new generations seek the Way of Aloha. Livin’ Aloha is the ultimate lifestyle, it’s about finding harmony with each other, spirit and nature, it’s about living a rich and satisfying life full of joyous manifestation. 

Behind the Brand AMA

What’s the idea and MO of Livin’ Aloha?

Livin’ Aloha is a movement. A movement of malama da aina, shakin’ the shaka and ‘ohana forever. In a world gone mad, Livin’ Aloha is a reminder to slow down, spread good vibes, and live life on island time. Our worries are lost at sea. Livin’ Aloha is a beachin’ family apparel brand – purpose-driven and purpose-built. It’s about talkin’ story under the mango tree, giving back to the islands we all cherish, and celebrating a daily practice of Livin’ Aloha.

Why should retailers sell Livin’ Aloha brand?

The brand at retail performs at a very high level. The uniqueness of the brand and brand story set us apart in the retail landscape. The brand’s point of difference has been well received within action sports related retail, outdoor, boating, and beach resort wear. 

What do you see for the future of the company?

We are focused on serving and growing our US customers and pursuing our mission to plant 1 million trees and 1 million corals across Hawaii by 2030. People crave authenticity and a brand born out of passion and giving back, that’s why Livin’ Aloha resonates with so many people. Livin’ Aloha is proudly established on Maui with Hawaii roots, but what begins as a single retail location expands into flagship retail store experiences across Hawaii and other surf destinations.

Livin’ Aloha helps push the envelope of culture and lifestyle, we stay true to exemplary customer service and quality experience, and we entertain and inspire through captivating storytelling focused on our impact mission.